Tips Opt-In vs Tips: how the tips keyword and toggle work

If you see "Tips Opt-In" in your upcoming sends but the "Tips" campaign isn't toggled on, you're looking at two different things. Here's how they fit together.

Two separate campaigns

Tips Opt-In is a separate invitation campaign. It asks eligible contacts to reply if they want tips; the invitation itself does not start the Tips campaign.

Tips is the campaign that sends the actual tips messages. It has the keyword "tips" on it.

What happens when someone replies "tips"

When a contact replies with TIPS, the app may enroll that contact in Tips and queue its first message if the contact is eligible. Later messages follow the campaign schedule.

The Tips switch controls normal scheduled campaign processing. It does not block the inbound TIPS keyword: a reply can still queue a first Tips message even while the switch is off. If you need to prevent keyword-triggered replies, contact support before relying on the switch.

Turning Tips on and the invitation

Turning on Tips does not itself send the Tips Opt-In invitation. Tips Opt-In has its own switch, audience, and send schedule. Do not assume the invitation is permanently limited to one message per person; review its upcoming sends for the current schedule. Check both campaigns and Upcoming Sends before changing either switch.