Campaigns
Smart, Drip, and Custom campaigns, and how to send them.
Smart, Drip, and Custom campaigns
The three campaign types in Simple Downline and when to use each.
Creating a new campaign
Build a campaign from scratch: pick a type, target an audience, add messages, and turn it on.
Turning on a campaign
Turn on campaigns, including the Welcome review step and its sending requirements.
Editing messages and adding personalization
Edit campaign messages and insert supported tags into the message body.
How smart campaigns start and when they send
How enrollment, keywords, and scheduled loyalty flows begin, plus welcome delay and day offsets.
Sends and upcoming sends
Review completed send records and preview expected campaign sends on Home.
Why a message still shows in Upcoming Sends after it already sent
Understand a lingering Upcoming Sends preview and check the completed send record.
Why isn't the name filling in on my text?
Fix a literal name tag by using the supported customization token.
Why didn't my scheduled campaign send?
Check the campaign switch, channel send window, group, and credits when a scheduled custom campaign doesn't send.
Tips Opt-In vs Tips: how the tips keyword and toggle work
Understand the separate Tips invitation, campaign switch, and inbound TIPS keyword.
Editing a smart campaign (duplicate to customize)
Smart campaigns can't be edited directly, so duplicate one to make an editable copy where you can add a signature or a personal note.
Does Simple Downline support MMS (picture texts), and how many credits does an MMS use?
Picture texts and contact cards use at least two SMS credits per recipient, with more for long text.