Why isn't the name filling in on my text?

If your message went out showing something like {contact first name} or {{my first name}} instead of the real names, it's because those spots were typed as plain text instead of the actual personalization tags. When the tag isn't spelled the way Simple Downline expects, there's nothing to swap the real name into, so the words you typed go out as-is.

The correct tag

The contact name tag is {{contactFirstName}}. Other spellings won't be read as a tag.

The easy way to add tags

On an editable campaign message, use Add Customization beneath the message body. It inserts a tag into the body at your cursor, so you do not have to type it by hand.

  1. Open your message.
  2. Put your cursor where you want the name.
  3. Tap Add Customization and pick the tag you want.
  4. Save.

Does this affect the News campaign?

Built-in campaign templates use supported tags, but edits to an editable message can introduce a typo. If an already-sent message shows a literal tag, contact support with the campaign and send date so we can check the exact message that went out.

Last updated October 14, 2026Was this helpful?