Smart, Drip, and Custom campaigns
Tap Campaigns at the bottom of the app and you'll see a screen with the heading "Regular Communication that Invites Replies". Three tabs run across the top: Smart, Drip, and Custom. Each one is a different kind of follow-up, and picking the right one saves you a lot of work.
Smart
Smart campaigns are the ones already built for you. They're tied to common moments in a Brand Partner's business (welcoming a new customer, checking in on someone who's gone quiet, sharing a monthly tip) and they send themselves once you turn them on.
You don't have to write the messages or pick the audience. You can flip a Smart campaign off (or back on) with the toggle on its card in the Campaigns tab. Your account's Welcome is a special case: it starts off for review. On newer accounts it appears here only while a Welcome needs review, and other proactive messaging waits until that one-time send finishes.
Drip
Drip campaigns are short sequences that kick off when someone takes a specific action, like signing up through one of your funnels or registering for a class.
The person gets your first message right away, then the next a few days later, and so on. Each contact moves through the sequence at their own pace based on when they joined.
Use Drip when you want a thoughtful follow-up to a single moment.
Custom
Custom campaigns are ones you build from scratch. You pick:
- Who it goes to (a group, optionally narrowed by your filter)
- Whether it's text or email
- The messages and how many days apart they go out
- Whether it sends once or repeats on a schedule
Use Custom when you want something unique, or when you just want to send a single one-time blast (one step, sent once, done).
The Custom tab shows "No custom campaigns yet. Tap + to create your first custom campaign" if you haven't built any.
Quick comparison
| Type | Audience | Best for | |---|---|---| | Smart | Built-in, automatic | Standard follow-up that runs in the background forever | | Drip | Triggered by signups | Welcoming someone after a class or funnel | | Custom | Whoever you choose | One-time announcements or anything bespoke |