How Simple Downline pricing and credits work
Your Simple Downline plan adds SMS and email credits to your account on each paid billing date. This guide explains what each plan includes, how messages use credits, and what to do when your balance is low.
Current plans
See the current Simple Downline plans and pricing for each plan's monthly price and included SMS and email credits.
Where to see your plan and balances
In the app, tap More → My Account. You will see:
- Your current subscription plan and next billing date
- Your available SMS and email credit balances
- Buy More Credits for a one-time credit purchase
- Manage Subscription for plan changes, payment details, or cancellation
Unused credits roll over
On each successful billing date, your plan's new SMS and email credits are added to the credits already in your account. Unused credits do not reset or disappear.
One-time credit packs work the same way: the purchased credits are added to the selected balance and do not expire. Buying a credit pack does not change your subscription plan.
How SMS credits are counted
Wireless carriers split longer texts into segments. Simple Downline charges one SMS credit for each carrier segment in the final message:
- A short, plain text usually uses 1 SMS credit per recipient.
- A longer text may use multiple credits because the carrier sends it in multiple segments.
- Emoji and some special characters can make segments shorter, so they may increase the number of credits used.
- A picture message or contact card uses at least 2 SMS credits per recipient and may use more when its text is long.
- A reply you send from the Inbox follows the same rules.
- An incoming text or picture message uses 1 SMS credit after it arrives.
The app shows a credit estimate while you write or edit a message. Use that estimate instead of counting characters yourself.
How email credits are counted
Each email sent or received through Simple Downline uses 1 email credit. Email credits are kept in a separate balance from SMS credits.
Why messages use credits
Credits connect your plan to the messages Simple Downline sends and receives through its text and email delivery services. A longer text can cost more because wireless carriers handle it as multiple message segments, while each email is counted as one message.
What happens when credits run low
Simple Downline needs enough credits for the full message before it can send; it does not use a partial balance. Low credits can block a scheduled campaign or an individual message attempt. Adding credits later does not guarantee a missed campaign send will replay. A Welcome waiting for credits has a separate recovery path and may resume after a top-up when it is eligible to send.
After adding credits, tap More → Sends to check which sends completed in the app and open a send to review its contact list. If a scheduled send or recipient is missing, contact support with the campaign and date so we can check what happened. A Sends entry is not by itself confirmation of delivery to every recipient.
For a temporary increase, use More → My Account → Buy More Credits. If you regularly need more credits, tap Manage Subscription to compare plans.
Changing or canceling your plan
Open More → My Account → Manage Subscription.
- A mid-cycle upgrade charges the prorated difference and adds the prorated increase in plan credits for the rest of the billing cycle.
- A downgrade does not remove credits already granted.
- Canceling keeps your access active through the end of the period you already paid for.